Spotify and AI Persona: When Transparency Risks Becoming a Label
Artificial intelligence is a tool. But when a label appears, there is a risk that the public may start confusing the tool with the artist. Spotify has decided to introduce a new indication for so-called AI Personas, with the aim of making the presence of artistic identities entirely generated by artificial intelligence more transparent. The intention, […]
Before Music, There Is Always an Idea.
When I was young, I liked to write, invent, and imagine. I would take an idea and try to turn it into something that had never existed before. I didn’t write just to put words on a page; I felt the need to communicate, to create. Even today, when I write, I always try to […]
Still Waiting – When You Betray Someone Who Trusts You
There are songs that are born from an idea, from the heart, while others are born from a story, from a question that you can no longer get out of your head. Still Waiting was born that way. As I was thinking about the story I wanted to tell, I found myself with tears in my […]
When AI Becomes a Fault: The Paradox of Today’s Music
There is one thing that is becoming increasingly difficult for people making music today: explaining how a song was made without being immediately judged. You use artificial intelligence? Fine, you’ve already lost, but perhaps the problem is that we are putting completely different situations into the same box. Generating Is One Thing. Creating Is Another. […]
The Music Industry and AI: From Legal Battle to Commercial Opportunity
Artificial intelligence is rapidly changing the music industry. What initially looked like a direct threat to record labels, songwriters, performers and copyright owners is increasingly becoming something else: a commercial opportunity. The transition is revealing. The major record companies have spent the last few years challenging AI companies over the unauthorized use of copyrighted recordings and […]
From Analogue Roots to Today’s Tools
Music Changes. The Passion Doesn’t. From Analogue Roots to the Future A personal journey through the evolution of music production, from vinyl and hardware to digital tools and artificial intelligence — and the creative instinct that remains unchanged. I started making music many years ago, when the world of music production was completely different from the one […]
From Vinyl to Bits
A personal look back at four decades of gear, from the turntable to the laptop — and what stayed the same along the way. I started working in nightclubs as a DJ at a very young age, at a time when music was still entirely rooted in the analogue world. Vinyl, mixers, early electronic gear […]