Spotify and AI Persona: When Transparency Risks Becoming a Label

Artificial intelligence is a tool. But when a label appears, there is a risk that the public may start confusing the tool with the artist. Spotify has decided to introduce a new indication for so-called AI Personas, with the aim of making the presence of artistic identities entirely generated by artificial intelligence more transparent. The intention, […]
When AI Becomes a Fault: The Paradox of Today’s Music

There is one thing that is becoming increasingly difficult for people making music today: explaining how a song was made without being immediately judged. You use artificial intelligence? Fine, you’ve already lost, but perhaps the problem is that we are putting completely different situations into the same box. Generating Is One Thing. Creating Is Another. […]
From Analogue Roots to Today’s Tools

Music Changes. The Passion Doesn’t. From Analogue Roots to the Future A personal journey through the evolution of music production, from vinyl and hardware to digital tools and artificial intelligence — and the creative instinct that remains unchanged. I started making music many years ago, when the world of music production was completely different from the one […]
