Effective date: August 10, 2026
Last updated: August 10, 2026
1. Introduction
This Cookie Policy explains what cookies and similar tracking technologies are, how they are used on the EFFEMUSICPROD website, the purposes for which they are used, the categories of cookies that may be placed on your device, and how you can manage or withdraw your cookie preferences.
This Cookie Policy applies to the website:
For the purposes of applicable data protection and electronic communications legislation, this Cookie Policy should be read together with the Privacy Policy of EFFEMUSICPROD.
2. What are cookies?
Cookies are small text files that a website may store on a visitor’s device when the website is accessed through a browser.
Cookies and similar technologies may be used to:
- enable essential website functionality;
- maintain security;
- remember preferences;
- store consent choices;
- measure website usage and performance;
- understand how visitors interact with the website;
- provide embedded content and functionality supplied by third parties.
Cookies may be first-party cookies, placed by the website itself, or third-party cookies, placed by external services integrated into the website.
For the purposes of this Policy, references to “cookies” include similar technologies where applicable.
3. Data Controller
The website is operated under the name EFFEMUSICPROD.
Data Controller / Website Operator: Federico Ros
For privacy-related requests, questions concerning the use of cookies, or requests concerning the exercise of applicable data protection rights, visitors may contact the website operator through the Contact page available on the EFFEMUSICPROD website.
4. Applicable legal framework
The use of cookies and similar technologies may be subject to:
- Regulation (EU) 2016/679 (“GDPR”);
- Directive 2002/58/EC (“ePrivacy Directive”), as implemented in Italian law;
- Article 122 of Legislative Decree No. 196/2003, as amended (“Italian Privacy Code”);
- applicable decisions and guidance issued by the Italian Data Protection Authority (“Garante per la protezione dei dati personali”);
- applicable guidance issued by the European Data Protection Board (“EDPB”).
Under applicable law, technologies that are strictly necessary for the operation of the website or for the provision of a service explicitly requested by the visitor may be used without prior consent, subject to the applicable information requirements.
Non-essential cookies and tracking technologies may only be used where the applicable legal requirements have been satisfied, including obtaining prior consent where consent is required.
The Italian Data Protection Authority’s Cookie Guidelines require that, by default, non-technical cookies and other tracking technologies are not placed or activated before the required consent has been obtained.
5. How EFFEMUSICPROD uses cookies
EFFEMUSICPROD uses cookies and similar technologies for the following purposes:
- essential website operation;
- management and storage of cookie-consent preferences;
- website security and technical functionality;
- functionality associated with embedded third-party content;
- statistical analysis of website traffic and usage;
- measurement of interactions with website content;
- operation of third-party services such as YouTube.
EFFEMUSICPROD does not sell visitors’ personal information.
The website does not intentionally use cookies for the purpose of selling personal information to third parties.
6. Categories of cookies
The cookies detected on the website are organised into the following categories:
Necessary Cookies
Cookies that are strictly necessary for the website or its consent-management functionality to operate.
Functional Cookies
Cookies associated with additional functionality, including functionality provided by third-party services.
Analytics Cookies
Cookies used to collect statistical information concerning website usage and visitor interactions.
Advertisement / Third-Party Cookies
Cookies associated with third-party services that may have advertising-related, security, experimentation or other third-party purposes.
Performance Cookies
No cookies were identified in this category during the most recent CookieYes scan.
The classification of a cookie is based on its observed or documented function and may be reviewed when the website, plugins or third-party services are updated.
7. Cookies identified on the website
The following cookie inventory is based on the most recent CookieYes scan performed on August 10, 2026.
The scan identified:
- 7 Necessary cookies
- 2 Functional cookies
- 3 Analytics cookies
- 3 Advertisement / Third-Party cookies
- 0 Performance cookies
Because cookies may change when WordPress, plugins, embedded content or third-party services are updated, this inventory may change over time. EFFEMUSICPROD may periodically review and update this Cookie Policy following subsequent cookie scans.
8. Necessary Cookies
Necessary cookies are used for essential website functionality, consent management and other functions that are strictly necessary for the operation of the website.
Where a cookie is strictly necessary for a service explicitly requested by the visitor or for the transmission of a communication over an electronic communications network, prior consent is not required under the applicable legal framework.
The most recent scan identified the following cookies:
| Cookie | Duration | Purpose |
|---|---|---|
cookieyes-* | 1 year | Used by CookieYes for cookie-consent management and storage of consent-related information. |
wp_consent_preferences | 1 month | Stores the visitor’s consent preferences for different categories of cookies. |
wp_consent_statistics | 1 month | Stores information relating to statistics-related consent preferences through the WP Consent API. |
wp_consent_statistics-anonymous | 1 month | Stores information relating to anonymous statistics and consent preferences through the WP Consent API. |
wp_consent_functional | 1 month | Stores the visitor’s functional-cookie consent preference. |
wp_consent_marketing | 1 month | Stores the visitor’s marketing/advertising-cookie consent preference. |
VISITOR_PRIVACY_METADATA | 6 months | YouTube-related cookie used to store privacy or consent-related information for the relevant domain. |
The exact behaviour of consent-related cookies may depend on the configuration of CookieYes, WordPress, the WP Consent API and integrated third-party services.
9. Functional Cookies
Functional cookies support additional website functionality and third-party content.
The most recent scan identified:
| Cookie | Duration | Provider | Purpose |
|---|---|---|---|
VISITOR_INFO1_LIVE | 6 months | YouTube / Google | Used by YouTube in connection with bandwidth measurement and the YouTube player experience. |
ytidb::LAST_RESULT_ENTRY_KEY | No fixed expiration identified | YouTube / Google | Used by YouTube to store information associated with a last search-result interaction and support the user experience. |
These cookies may be associated with YouTube functionality embedded in EFFEMUSICPROD pages.
10. Analytics Cookies
EFFEMUSICPROD uses Google Analytics 4 (GA4) to obtain statistical information concerning the use of the website.
Google states that GA4 can collect information such as the number of users, session statistics, approximate geographic information, browser information and device information.
The most recent CookieYes scan identified:
| Cookie | Duration | Provider | Purpose |
|---|---|---|---|
_ga | 1 year, 1 month and 4 days | Google Analytics | Used to distinguish users and support measurement of visitor, session and campaign information. |
_ga_* | 1 year, 1 month and 4 days | Google Analytics | Used to maintain session state and measure page views and interactions. |
YSC | Session | YouTube / Google | YouTube-related cookie associated with embedded video functionality and interaction measurement. |
Google’s documentation identifies _ga and _ga_<container-id> as cookies used by GA4 for user and session measurement.
Where consent is legally required, analytics cookies and associated tracking technologies are activated only in accordance with the visitor’s consent preferences.
Google also states that when analytics storage is disabled through Consent Mode, Analytics does not store the Client-ID in the _ga cookie.
11. Advertisement / Third-Party Cookies
The most recent CookieYes scan identified three YouTube-related cookies classified in the Advertisement category:
| Cookie | Duration | Provider | Purpose |
|---|---|---|---|
__Secure-YNID | 6 months | YouTube / Google | YouTube-related security and anti-abuse functionality. |
__Secure-ROLLOUT_TOKEN | 6 months | YouTube / Google | Associated with YouTube feature rollout, experimentation and service functionality. |
__Secure-YEC | Past / expired | YouTube / Google | YouTube-related cookie identified during the scan; no current purpose description was available in the scan. |
The classification of these cookies in the Advertisement category does not mean that EFFEMUSICPROD operates a personalised advertising programme or sells advertising space.
These cookies were identified in connection with third-party YouTube functionality.
Where consent is required by applicable law, such third-party cookies and technologies are subject to the visitor’s consent choices.
12. YouTube and embedded content
EFFEMUSICPROD may embed videos and other content supplied by YouTube, a service operated by Google.
When YouTube content is embedded or interacted with, YouTube may process technical information and may use cookies or similar technologies.
Depending on the configuration of the embedded content and the visitor’s consent choices, YouTube may process information relating to:
- the device used;
- browser information;
- video interaction;
- technical identifiers;
- usage information;
- privacy and consent preferences.
YouTube and Google operate independently from EFFEMUSICPROD and may process information under their own privacy policies and terms.
Visitors who do not wish to permit optional third-party tracking should reject the relevant categories through the CookieYes consent mechanism.
13. Google Analytics 4
EFFEMUSICPROD uses Google Analytics 4 to measure and analyse website traffic and visitor interaction.
The purposes of analytics are to:
- understand how visitors discover the website;
- measure website traffic;
- understand which pages are visited;
- measure engagement with website content;
- improve website structure, content and functionality;
- identify technical or usability issues.
Google Analytics may process information such as device and browser information, approximate geographic information, session information, page views and interactions.
EFFEMUSICPROD does not intentionally configure Google Analytics to collect directly identifying information such as a visitor’s name or email address through analytics events.
Visitors should nevertheless be aware that Google may process information under its own terms and privacy documentation.
14. Google Consent Mode
EFFEMUSICPROD uses Google Consent Mode in connection with its consent-management configuration.
Consent Mode communicates the visitor’s consent choices to relevant Google services and allows the behaviour of Google measurement technologies to be adjusted according to those choices.
Consent Mode does not itself replace the requirement to obtain valid consent where consent is required.
The implementation is intended to respect the visitor’s consent choices and the applicable privacy-by-design and privacy-by-default principles.
15. Cookie consent management
EFFEMUSICPROD uses CookieYes to provide its cookie-consent interface and manage visitors’ preferences.
On the first visit, the consent mechanism is intended to allow the visitor to make an informed choice regarding non-essential cookies and tracking technologies.
Depending on the available configuration, visitors may:
- accept all optional cookies;
- reject optional cookies;
- customise cookie preferences;
- accept or reject individual categories;
- review this Cookie Policy;
- change or withdraw previously granted consent.
The consent mechanism is designed so that consent is based on an active user choice.
Continuing to browse the website, scrolling or simply viewing the website does not constitute consent to non-essential cookies or tracking technologies.
The Garante requires valid consent to be freely given, informed, specific and based on an active choice, and requires that users can refuse or modify their choices.
16. Withdrawal and modification of consent
Visitors may change or withdraw their cookie preferences at any time through the Consent Preferences functionality provided on the website.
The website provides a mechanism allowing visitors to revisit their previous choices and modify or withdraw consent.
When consent is withdrawn, the relevant optional cookies and tracking technologies should no longer be activated, subject to the technical operation of the relevant third-party service and any strictly necessary technologies.
Withdrawal of consent does not affect the lawfulness of processing carried out before consent was withdrawn.
The Garante requires that users be able to modify or withdraw their choices in a simple, immediate and intuitive manner.
17. Storage of consent preferences
Consent preferences are stored so that the website can remember the visitor’s choices and avoid unnecessarily requesting the same choice on every page visit.
The consent-related cookie durations identified by the most recent scan are listed in Section 8.
Where appropriate, consent may need to be requested again when:
- the purposes or technologies used materially change;
- relevant third parties change;
- the website’s consent mechanism is materially changed;
- the applicable legal framework requires renewed consent;
- the relevant consent period expires.
The Garante’s guidelines identify, among other circumstances, a six-month period as relevant to the renewal of the consent banner.
18. Third-party services
EFFEMUSICPROD may use or embed services supplied by third parties, including:
- Google Analytics;
- Google Site Kit;
- YouTube;
- CookieYes;
- WordPress-related services;
- hosting, security and technical service providers.
Third-party services may process information independently from EFFEMUSICPROD.
Depending on the service and the relevant processing activity, a third-party provider may act as an independent data controller or as a processor.
EFFEMUSICPROD does not control the independent processing practices of third-party providers.
Visitors are encouraged to review the relevant third-party privacy documentation where further information is required.
19. International data transfers
Some third-party providers used by EFFEMUSICPROD may process information outside Italy or the European Economic Area.
Where personal data is transferred outside the European Economic Area, the transfer must rely on an appropriate legal mechanism and safeguards recognised by applicable data protection law.
Where applicable, such safeguards may include an adequacy decision, Standard Contractual Clauses or another legally recognised transfer mechanism.
20. Relationship with the Privacy Policy
Cookies and similar technologies may, depending on their purpose and configuration, involve the processing of information that constitutes personal data.
This Cookie Policy should therefore be read together with the EFFEMUSICPROD Privacy Policy, which explains more generally how personal data may be processed through the website.
The Privacy Policy is available through the relevant link on the website.
21. Data retention
Cookie retention periods are specified in the tables contained in this Cookie Policy where identified by the CookieYes scan.
Some cookies are session cookies and expire when the browsing session ends.
Other cookies remain stored for a defined period.
Third-party providers may apply their own retention periods to information processed through their services.
In relation to Google Analytics, the retention period of analytics data stored on Google’s systems is controlled separately through the applicable Google Analytics property settings. Google provides configuration controls for user- and event-level data retention.
The retention period of a browser cookie should therefore not be confused with the retention period of information processed on a third-party provider’s systems.
22. Managing cookies through browser settings
Visitors may also manage or delete cookies through their browser settings.
Depending on the browser, visitors may be able to:
- view cookies stored on their device;
- delete cookies;
- block cookies;
- block third-party cookies;
- configure privacy and tracking preferences.
Disabling strictly necessary cookies may affect the functionality of the website.
Visitors should consult the official support documentation of their browser for current instructions.
23. Data protection rights
Where applicable under the GDPR and other data protection legislation, visitors may have the right to:
- obtain confirmation as to whether their personal data is being processed;
- obtain access to their personal data;
- request correction of inaccurate or incomplete personal data;
- request deletion of personal data;
- request restriction of processing;
- object to certain processing activities;
- request data portability where applicable;
- withdraw consent where processing is based on consent.
Requests may be submitted through the Contact page of EFFEMUSICPROD.
Visitors may also lodge a complaint with the competent data protection supervisory authority, including the Italian Data Protection Authority (Garante per la protezione dei dati personali), where applicable.
24. Security
EFFEMUSICPROD adopts reasonable technical and organisational measures intended to protect information processed through the website against unauthorised access, alteration, disclosure or destruction.
However, no transmission of information over the Internet and no electronic storage system can be guaranteed to be completely secure.
25. Changes to this Cookie Policy
This Cookie Policy may be updated from time to time to reflect:
- changes in the cookies and tracking technologies used;
- changes to WordPress or website plugins;
- changes to embedded third-party services;
- changes to website functionality;
- changes in applicable legislation or regulatory guidance.
The Effective date and Last updated date will be updated when material changes are made.
The cookie inventory may also be reviewed and updated following subsequent CookieYes scans.
26. Contact
For questions concerning this Cookie Policy, cookies, consent preferences or the processing of personal data, please contact EFFEMUSICPROD through the website’s Contact page.
EFFEMUSICPROD
Website Operator: Federico Ros
Effective date: August 10, 2026
Last updated: August 10, 2026